e-skills procom consultation

Business Development, Marketing and Sales

Introduction

This discipline is concerned with the knowledge and understanding required to provide consultancy services, to develop business markets through marketing and lead generation based on market research and intelligence, to develop brands and values and to communicate these in the marketplace. It also includes the competencies involved in sales management and operations including product and service management, pre and post sales support and account management.

Sub-disciplines

There are 11 sub-disciplines that make up this discipline.

You can view a brief description of the sub-disciplines online but you will need to download the full document below for details on the competencies and underpinning knowledge & understanding for each sub-discipline.

Qualifications and standards mapping

The full document also contains details of the related qualifications & learning, and of the mapping to international standards and to SFIA.

Download full document

Business Development, Marketing and Sales (PDF)

Last modified: 17 Mar 2009