ITQ for Doing Business Online

ITQ for Doing Business Online helps small business owners:

• build a live website using a website wizard designed by Google specifically for the campaign
• gain a good understanding of using the internet and email 
• learn how to optimise their site’s position in search engines and how to monitor site traffic
• understand e-commerce options available to their business

By delivering the ITQ for Doing Business Online you can:

• benefit from a nationwide marketing campaign, steering interested learners towards this qualification.
• save time on creating course materials: Google and e-skills UK provide you with training materials and an assessment strategy.
• lower costs
• gain repeat learners: this qualification can lead to further ITQ progression

Qualification structure

Trainers can provide learning best suited to the learner’s needs and skills with this flexible qualification.

It is a full Level 2 Certificate (16 credits) consisting of 6 units:

• Improving Productivity Using IT Level 2 (4 credits)
• Using the Internet Level 2 (4 credits)
• Using Email Level 2 (3 credits)
• Website Software Level 1 (3 credits)
• Bespoke Software Level 1 (2 credits)

The Bespoke Software Unit

The following topics are covered in this unit.

1. Search Basics 

• Differences between search engine optimisation and search engine marketing
• Search terms

2. Search Engine Optimisation 

• Site submission
• Keywords and content
• Titles
• Structure
• Meta tags

3. Analytics 

• Setting up/installation
• Goals – hits, bounces, votes
• Understanding traffic
• Generating and understanding reports
• Using the dashboard

4. Search Engine Marketing 

• Adwords basics
• Payment structure
• Keywords
• Auctions/budgets/bidding
• Account structure

If the learner has only very basic skills levels, IT User Fundamentals at Level 1 or 2 (3 credits) could be substituted for the Bespoke Software module.

Want more information about the ITQ for Doing Business Online? email us